Providing Public Information and Social Media Support

Established in 1973, the United Nations Population Fund (UNFPA) in Nigeria is located in the Federal Capital territory of Abuja, with four sub-offices, to respond to population issues throughout the six geo-political zones of the country: The North-West, North- East, North-Central, South-West, South-East and South-South. Currently in its 8th Country Programme (2018-2022), UNFPA Nigeria operations prioritize the humanitarian-peace-development nexus approach, particularly in addressing the subsisting crisis in the Northeast region of the country. In addition to the humanitarian support provided to the three worst affected states of Yobe, Borno and Adamawa in the Northeast, UNFPA Nigeria supports implementation of the country’s development plans in 15 focal states: Abia, Akwa Ibom, Benue, Cross Rivers, Ebonyi, Gombe, Imo, Kaduna, Lagos, Ogun, Ondo, Sokoto, Kebbi, Bauchi, and Oyo as well as at the Federal level. However, it is pertinent to note that the Reproductive Health Commodities supply programme of UNFPA covers all the 36 States as well as the Federal Capital Territory (FCT). Consistent with the three organization-wide objectives to end preventable maternal mortality, end unmet need for family planning and end gender-based violence and harmful practices, UNFPA Nigeria also partners with non-government organizations including faith based, women and youth organizations, other UN agencies and major donors to meet the needs of the most vulnerable groups in the country including women, adolescents, and youths, as well as internally displaced persons (IDPs). The organizational goals call on holistic programming centered on building the capacity of national health systems and social structures in order to administer quality services around sexual reproductive health (SRH), family planning and Gender Based Violence (GBV) prevention, mitigation and response.

To increase the number of followers and visibility of UNFPA Nigeria social media platforms through a focused visibility campaign using Online Volunteers (OVs), for UNFPA activities, with particular focus on growth of Instagram numbers. Concept Select a small group of Online Volunteers to share and promote UNFPA social media content on their own channels. The aim is to reach new audiences, drive follower growth, and amplify ongoing UNFPA messaging between November 2025 and January 2026.

We are looking for 10 experienced and creative Online Volunteers who will support our communications team with the development of an outreach/social media campaign. In close collaboration with the communications team, the Online Volunteers will: - Discuss and define the campaign’s target audience, desired goals, and outcome - Analyze target audience and develop audience profile - Define specific message/s and medium/tool to convey message/s to target audience - Develop campaign’s implementation plan - Share 3 to 4 UNV posts per week on personal accounts (Instagram, Facebook, LinkedIn, Twitter/X) - Use provided captions or adapt them for their audience. - Always include a clear call-to-action/ hashtag. - Post content in relevant social media groups where appropriate - Translate or localize content in native languages if relevant. Content Delivery - UNFPA Comms Team sends a weekly Share Kit by email or WhatsApp. - Kit includes relevant content/ captions and relevant information. - Content is tailored to match current campaigns or priority themes. Coordination and Follow-up - Simple weekly check-in by email or WhatsApp group. - Volunteers share basic feedback or confirm post status. - Collect screenshots or engagement insights. Baseline (as of mid-2025): - Facebook: 21,900 followers - Instagram: 8,776 followers - Twitter/X: 32,985 followers - LinkedIn: N/A - Total followers: 80,901 Target by end of August 2026 (Campaign Goal): - Gain at least +3,000 new followers across all platforms o Facebook: +1,000 o Instagram: +1,000 o Twitter/X: +1,000 o LinkedIn: N/A Other KPIs: - Weekly content shared by at least 70% of OVs - Minimum 4 pieces of content amplified per OV, per week - At least 5+ new networks (e.g. youth pages or WhatsApp groups) reached organically through OVs