Social Media Outreach Support for UNRCO Pakistan’s 16 Days of Activism Campaign

The Resident Coordinator (RC) system encompasses all organizations of the United Nations system dealing with operational activities for development, regardless of their formal presence in the country. The RC system aims to bring together the different UN agencies to improve the efficiency and effectiveness of operational activities at the country level. Under the One UN initiative, the role of the Resident Coordinator Office (RCO) has been enhanced and strengthened to provide the required leadership and impetus for the UN in the country. The RCO is working towards supporting the Government of Pakistan in fulfilling its international commitments, especially on the SDGs. Furthermore, the RCO in Pakistan, as one of the first One UN pilot countries, is also leading the One UN initiative towards a strengthened UN system in the country, for the benefit of the people of Pakistan with the best value for money. As the chair of the UN Country Team (UNCT), comprising the head of all UN Agencies, Funds and Programmes, the RCO plays a central role at the country level in making possible the coordination of UN operational activities for development in order to ensure alignment of UN assistance with national development priorities, plans and capacity building in the context of internationally agreed treaty obligations and development goals, and placing the UN centrally in development and international cooperation in the country. The Resident Coordinator’s Office is responsible for the operational activities for development, policy and political affairs.

The Resident Coordinator Office (RCO) provides the required leadership and impetus for the UN in Pakistan and works towards supporting the Government of Pakistan in fulfilling its international commitments, especially on the SDGs. This Online Volunteering assignment falls under UNRCO’s efforts to enhance campaigning under the 16 Days of Activism, 2025. The campaign is marked by the launch of the International Day for the Elimination of Violence Against Women (25 November) and concludes on the International Human Rights Day (10 December). Thus, ensuring that pressing and highly relevant messaging and advocacy under the campaign reaches a wide variety of audiences for maximum impact and outreach. OVs under this assignment will play a critical role in achieving the latter goal while also positively contributing to SDG 5, Gender Equality, and helping make the world a more equitable, inclusive, and safer place.

Under the direct supervision of the Coordination Officer at UNRCO, Pakistan, the Online Volunteers (OVs) under this assignment will: - Disseminate key messaging, slogans, infographics, and other relevant communication materials across their managed social media accounts (including but not limited to Facebook, X(Twitter), Instagram, TikTok, LinkedIn, etc.). Thus, helping raise awareness of violence against women and girls, and amplifying associated outreach efforts. - Adhere to communication / branding guidelines and campaign timelines as established by the UNRCO office for its 16 Days of Activism Campaign. - Offer support in the mobilization of other social media influencers to help enhance the campaign.