National Communication Expert - Digital Content

For nearly 80 years, UNICEF has worked to promote children’s survival, protection and development across the globe. UNICEF supports maternal and child health, nutrition, safe water and sanitation, and hygiene; quality education, child protection, and social inclusion, and believes that every child has the right to survive, thrive and fulfil their potential. In the Philippines, UNICEF works with government, civil society, private sector and youth networks to advance child rights. Digital communication is a critical enabler of this mission, helping to expand reach, strengthen engagement, amplify advocacy and ensure that children’s issues remain visible and prioritized.

The Advocacy and Communication Section leads UNICEF Philippines’ strategic advocacy, communication, digital engagement, media relations, and donor relations. With the rapidly evolving digital landscape, UNICEF must sustain a dynamic and credible presence across platforms to effectively engage government partners, public and private sector partners, donors, influencers, children and young people as well as the wider public to advocate and communicate on the Convention of the Rights of the Child. The National UNV Communication Expert (Digital Content) will provide hands-on expertise on integrated digital content creation and dissemination (videos, social media materials, human-interest stories, donor visibility assets) and serve as the focal point for AI-powered software tools and hardware equipment to support all stages of production, adhering to latest industry standards, and UNICEF guidance. The expert also serves as focal for digital content asset management. The role supports UNICEF Philippines’ dynamic digital communication outputs by producing high-quality content assets for our advocacy priorities, youth engagement, brand building and ensuring organized, accessible and compliant digital repositories with the latest, best-in-class industry practices.

The National Communication Expert - Digital Content reports to the Advocacy and Communication Chief and works closely with the Digital Communication Officer. The UNV Communication Expert will undertake the following tasks: 1. Digital content development & storytelling, event organizing: - Provide expert guidance across the full production cycle of multimedia and digital content (graphics, reels, videos, story cards, human‑interest stories, youth features, donor visibility materials), ensuring alignment with UNICEF branding, ethical standards, and safeguarding guidelines. - Advise the Chief and digital team in conceptualizing and shaping creative assets for flagship advocacy campaigns, humanitarian response, programme milestones, and donor visibility requirements. - Maintain expert-level understanding of content sensitivities, storytelling nuances, and AI‑powered multimedia tools and platforms, ensuring all outputs reflect advocacy priorities, brand integrity, and emerging industry best practices. - Draft and refine captions, scripts, taglines, and short narratives for social media and web use, and adapt global/regional UNICEF content for local relevance while following branding guidance. - Provide timely digital communication support during emergencies, including rapid content development, coordination with programme teams and partners, and preparation of assets for publishing on UNICEF social media channels and the website. - Provide expert advice on digital content production requirements, ensuring that equipment and service costs (e.g., cameras, sound, lighting, staging) proposed by event organizers meet quality standards, offer best value, and are cost‑effective. 2. Digital asset & knowledge management: - Serve as the focal point for the professional digital asset management asset platform WeShare as well as SharePoint, overseeing the curation, storage, organization, and sharing of photos, videos, and multimedia assets across the Philippine Country Office. - Curate, upload, tag, organize, and quality‑check multimedia assets produced by the digital team, vendors, and consultants; provide guidance and backstopping support to colleagues and interns on effective and compliant use of WeShare and SharePoint. - Ensure adherence to UNICEF standards for design, consent, captions, and metadata, as well as UNICEF’s AI ethical and safeguarding guidance and industry best practices; - Coordinate emergency uploads and support time‑sensitive content delivery aligned with digital communication calendars. 3. Internal coordination and knowledge management - Provides expertise to the digital team on how to manage programme sections in collecting content inputs and multimedia materials, aligning with the donor's visibility commitments. - Support skills development in content production and digital asset management. 4. Promoting volunteerism in UNICEF and with partners - Build and maintain relationships with local organizations, groups, and individuals; participate in and support local volunteering initiatives; and encourage, mobilize, and guide co‑workers, UN Volunteers, and community members to actively engage in volunteerism for development. - Initiate or participate in local volunteer groups, assist them in documenting and sharing their experiences (e.g., through the World Volunteer Web), and work with supervisors to integrate volunteerism for development into work plans, including coordinating reporting, after‑action reviews, and lessons‑learned documentation.