CRM Optimization - NBSAP AP Phase 2 Matchmaking Digital Strategy

UNDP’s Global Programme on Nature for Development brings together three different initiatives under one program – the Equator Initiative, the National Biodiversity Initiative, and the Global Forest Initiative – in order to identify, foster, showcase and celebrate nature-based solutions that help achieve the 2030 Agenda for Sustainable Development at local, national and international levels. The work of the Global Programme on Nature for Development contributes to UNDP’s Strategic Plan 2014-2017 by charting sustainable development pathways through the conservation, restoration and sustainable management of biodiversity and ecosystems; and by promoting inclusive and effective democratic governance in the area of natural resources.

The National Biodiversity Strategies and Action Plan (NBSAP) Accelerator Partnership is a country-led global initiative to support accelerated NBSAP implementation and strengthen countries’ ambition and action to halt and reverse biodiversity loss and put nature on a path to recovery for the benefit of people and the planet by 2030. The NBSAP Accelerator Partnership's MatchMaking Mechanism is designed to quickly connect member countries with the technical and financial support needed to accelerate NBSAP implementation. It connects country-identified requests for technical and financial support with institutional, non-state actor, and country member services, efficiently matching needs with solutions. By centralising requests, increasing transparency, and providing an algorithmic matching digital platform, countries accelerate action towards a nature-positive future.is launching at CBD COP16 and will quickly need to plan for scale under Phase. The upcoming Phase 2 will enhance the platform’s capabilities and user experience.

UNDP is looking for one online volunteer to assist in the research and analysis into CRM optimization, which will feed into the digital phase 2 strategy for the NBSAP Accelerator Partnership's MatchMaking Mechanism. The successful volunteer will: - Conduct user research, including the development of a CRM optimization brief. The volunteer will attend and analyze the results of two online user experience interviews (online user experience focus groups), to gather insights on user experience and requirements. UNDP will provide access to all relevant material and information for analysis, and will support the coordination work behind the (1) dissemination of the online surveys (2) two online focus groups sessions. - The volunteer will conduct research which contributes to the development of a phase 2 digital strategy for Phase 2 that clearly outlines design principles and user interface guidelines for developers. - The volunteer will work closely with the MatchMaking team to develop a CRM optimization strategy that aligns with user needs and the platform’s objectives, while capturing the feedback on Phase 1 and vision for Phase 2. - The volunteer will work together to create user personas, journey maps, and service blueprints to inform the design process. The volunteer will receive onboarding information and regular feedback to guide their contributions effectively. All work will be conducted remotely.