Design Landing Pages for Fundraising and Volunteer Recruitment

The mission of the Fundraising and Volunteer Landing Page Specialist is to help the 21st Century African Youth Movement (AYM) increase donations, volunteer recruitment, and stakeholder engagement by designing and optimizing high-impact landing pages that clearly communicate the organization's mission, programs, and opportunities for involvement. The volunteer will support AYM's mission of creating employment and economic opportunities for African youth by improving how website visitors interact with fundraising campaigns, volunteer opportunities, project initiatives, and organizational programs. Objectives 1. Design and improve fundraising landing pages that encourage visitors to donate and support AYM's youth employment initiatives. 2. Design and improve volunteer recruitment pages that increase volunteer registrations and participation. 3. Create project-specific landing pages that clearly communicate goals, impact, activities, and opportunities for involvement. 4. Improve calls-to-action, page layouts, content flow, and user experience to increase visitor engagement and conversions. 5. Support the promotion of youth employment, entrepreneurship, agriculture, education, technology, healthcare, and community development programs. 6. Create campaign landing pages that support fundraising initiatives, awareness campaigns, volunteer recruitment efforts, and special projects. 7. Collaborate with website, SEO, content, fundraising, and digital advertising volunteers to improve campaign performance. 8. Develop recommendations that improve conversion rates, donor engagement, volunteer participation, and stakeholder support. 9. Help establish landing page best practices that can be used for future campaigns and fundraising efforts. 10. Strengthen AYM's ability to attract resources, volunteers, and partners that support programs creating employment and economic opportunities for African youth. Expected Impact The volunteer's work will help increase donations, volunteer participation, campaign engagement, and public awareness of AYM's mission. These improvements will strengthen support for programs that create jobs and economic opportunities for African youth across the continent.

ASSIGNMENT CONTEXT The 21st Century African Youth Movement (AYM) is a nonprofit organization dedicated to creating employment and economic opportunities for African youth. Through initiatives in entrepreneurship, agriculture, education, technology, healthcare, ecotourism, and community development, AYM works to empower young people with practical opportunities that support self-reliance, economic growth, and sustainable development. Youth unemployment remains one of the most significant challenges facing many African countries. AYM believes that long-term solutions require practical action, community engagement, entrepreneurship, job creation, skills development, and sustainable economic opportunities for young people. To support its mission, AYM operates a website that serves as a central platform for sharing information, recruiting volunteers, engaging donors, building partnerships, promoting projects, and communicating impact. As the organization expands its activities, AYM seeks to improve how visitors engage with its website and convert interest into meaningful action. While the organization receives visitors through outreach efforts, social media, search engines, referrals, and digital campaigns, there is an opportunity to strengthen key landing pages that support fundraising, volunteer recruitment, project promotion, and stakeholder engagement. Well-designed landing pages can significantly improve the number of visitors who choose to donate, volunteer, subscribe, partner, or participate in AYM programs. The Fundraising and Volunteer Landing Page Specialist will help design and optimize landing pages that clearly communicate AYM's mission, projects, and impact, and encourage visitors to take action. The volunteer will support the development of dedicated pages for fundraising campaigns, volunteer recruitment, youth employment initiatives, and project-specific activities, including AYM's emerging employment-generation programs. The assignment will contribute to stronger fundraising efforts, increased volunteer participation, improved campaign performance, enhanced stakeholder engagement, and greater public awareness of AYM's work. These improvements will help AYM secure additional resources and support for programs that create employment and economic opportunities for African youth. This assignment offers an opportunity for a skilled digital marketing, fundraising, user experience, or web design professional to contribute to a meaningful international development initiative while helping build digital systems that support sustainable youth empowerment and job creation across Africa.

TASK DESCRIPTION The 21st Century African Youth Movement (AYM) is seeking a skilled Fundraising and Volunteer Landing Page Specialist to help improve the organization's ability to attract donors, recruit volunteers, and engage supporters through high-performing landing pages. AYM works to create employment and economic opportunities for African youth through initiatives in entrepreneurship, agriculture, education, technology, healthcare, ecotourism, and community development. As the organization expands its programs and outreach efforts, AYM seeks to strengthen its digital presence and improve the effectiveness of key website pages that support fundraising, volunteer recruitment, and stakeholder engagement. The volunteer will work closely with the Digital Growth Team Coordinator, Website Optimization and Elementor Specialist, SEO and Content Optimization Specialist, and Google Ad Grants Specialist to create and improve landing pages that encourage visitors to take meaningful action. Key Responsibilities - Review existing fundraising, volunteer, and project pages and identify opportunities for improvement. - Design and optimize fundraising landing pages that increase donor engagement and online donations. - Design and optimize volunteer recruitment landing pages that increase volunteer registrations and participation. - Create project-specific landing pages that clearly communicate goals, activities, outcomes, and opportunities for support. - Improve calls-to-action, page structure, content flow, and visitor engagement. - Develop landing pages for youth employment, entrepreneurship, agriculture, education, and community development initiatives. - Support campaign-specific landing pages for fundraising drives, volunteer recruitment campaigns, and public awareness initiatives. - Collaborate with SEO, website, content, analytics, and advertising volunteers to improve campaign performance. - Recommend strategies that improve conversion rates and user experience. - Support the integration of videos, images, testimonials, and impact stories into landing page designs. Expected Deliverables - Fundraising landing page. - Volunteer recruitment landing page. - Laterite block-making project landing page. - Youth employment campaign landing page. - Landing page improvement recommendations. - Call-to-action optimization recommendations. - Conversion optimization recommendations. - Documentation of completed work and future recommendations. Expected Impact The volunteer's contribution will help increase donations, volunteer participation, stakeholder engagement, and public awareness of AYM's work. These improvements will strengthen AYM's capacity to support programs that create employment and economic opportunities for African youth. Required Skills - Landing page design. - Conversion optimization. - Elementor or similar page-building tools. - User experience (UX) principles. - Digital fundraising concepts. - Volunteer recruitment marketing. - Strong communication and design skills. - Ability to work independently and meet deadlines. Preferred Skills - WordPress. - Nonprofit fundraising. - Digital marketing. - SEO fundamentals. - Google Analytics. - Campaign design and optimization. - Experience working with nonprofit or community development organizations.