UNICEF·Apr 8, 2026

Digital Media and Analytics Specialist

On-siteInternationalSpecialist UCoS from Apr202610. Reduced inequalities

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On-site

Panama

Panama City

Duration

361 days

Extendable

Positions

1 Available

Deadline

Apr 22, 2026

7 days left

🎯

Sustainable Development Goal

10. Reduced inequalities

General Information

Description of assignment title

Digital Media and Analytics Specialist

Assignment country

Panama

Expected start date

May 4, 2026

Sustainable Development Goal

10. Reduced inequalities

Volunteer category

Specialist UCoS from Apr2026

Host entity

UNICEF

Type

onsite

Duration

361 days
(with possibility of extension)

Number of assignments

Duty stations

Panama City

Assignment Details

Mission and Objectives

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

Context

UNICEF Latin America and the Caribbean Regional Office (LACRO) is based in Panama and coordinates with 24 LAC Country Offices (CO) operating in 36 countries and territories. The current digital dynamics raise high levels of reputational risk that can affect UNICEF’s mission in a highly polarized environment, and at the same time sets an increased demand for digital engagement in LAC to position UNICEF as a relevant and reliable source of information, tools and experience for children and youth. On the digital landscape, one of the pillars of the Advocacy & Communication Section relies on engaging prioritized audiences through digital platforms to promote children’s rights. To effectively reach and engage those audiences with a dedicated segmentation strategy, UNICEF seeks to leverage digital platforms management in combination with data analysis to provide our audience with relevant, trusted, and appealing experiences that lead them to be UNICEF digital supporters. In this context, the UNV will support the management and monitoring of UNICEF LACRO’s digital platforms through social media management, paid media implementation, monitoring key issues, analytics, reporting and support to digital initiatives. In line with the Regional Digital Strategy, the UN Volunteer will also contribute to activities planned to enhance the digital capacity of LAC country offices.

Task Description

Under the direct supervision of the Communication Officer, the International UN Volunteer will undertake the following tasks to maintain and systematically grow UNICEF LACRO’s online community across platforms: Monitoring, analytics and reporting - Monitor and analyze the impact of RO’s digital channels and produce timely reports with regional KPIs, with recommendations on tactics to improve UNICEF's digital presence according to performance and trends. - Monitor and analyze topics impacting children’s rights in LAC, including emerging issues, to set alerts, mitigate risks and leverage opportunities for regional advocacy and communication initiatives. Paid media - Support in planning and execute implementation and monitoring of paid media strategies for reaching and engaging key audiences on regional prioritized issues, upon coordination with Advocacy & Communication Section and following UNICEF procedures, lessons learned as well as marketing and the digital landscape best practices. Digital media – channels management - Manage UNICEF LACRO social media channels, including planning, moderation, content management in various formats, organic and paid campaigns, analyzing trends - Content creation for UNICEF LACRO social media channels in different formats (written, graphic, audiovisual) - Manage UNICEF LACRO website on Drupal CMS, to keep it updated and aligned with the UNICEF web content lifecycle and the content quality assurance workflow, based on latest UNICEF policies and guidelines, browsers updates and best practices in the digital landscape. Other tasks - Support other teams and Country Offices in developing joint digital activities. - Support initiatives to provide technical assistance to Country Offices in their digital strategies as needed, especially in measuring performance of their goals for voice, reach and engagement

Eligibility Criteria

Age

18 - 80

Required experience

5 years

Nationality

Open to all nationalities

Assignment Requirements

Relevant experience

5 years

Language Requirements

EnglishRequired

Fluent

SpanishRequired

Fluent

Required education level

Bachelor's degree

Area(s) of expertise

Communication

Driving license

Competencies and values

Competencies • Drive to achieve results • Innovates and embraces change • Thinks and act strategically • Works collaboratively with others • Demonstrates ethical awareness Values • Care • Respect • Integrity • Trust • Accountability

Skills and experience

- 5 years of demonstrated experience in digital communication and marketing, including social media, web, analytics and reporting required. - Demonstrated experience in monitoring digital performance, social listening tools and producing analytical reports. Strong knowledge of analytics and monitoring tools such as social media insights (Meta, X, LinkedIn, YouTube, TikTok, WhatsApp Channel) , Google Analytics, social listening tools, or digital dashboards. - Proven experience implementing, monitoring and optimizing paid media campaigns for social media and browsers. Strong knowledge of paid media tools and advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager or similar). - Experience in managing social media platforms (such as X, Instagram, Facebook, LinkedIn, YouTube or similar) and web content (Knowledge of Drupal CMS or similar platforms is an asset). - Excellent writing skills with the ability to produce clear, engaging, and audience-tailored social media content under tight deadlines in English and Spanish. - Strong ability to draft and edit long-form digital content and external communication materials is required. - Solid copy-editing and quality assurance skills. - Experience working with content workflows and coordination processes; project management experience is an asset. - Familiarity with video and YouTube optimization for digital platforms is an asset. Ability to manage multiple priorities and deadlines in a fast-paced environment. Technical Skills - Strong knowledge of digital engagement strategies and audience behaviour. - Familiarity with working with various communication formats. - Excellent oral and written communication skills; excellent reporting skills; - Experience in using Adobe Creative Suite is an asset - Experience working with international organizations, NGOs, or development-related communications is an asset. - Ability to work effectively in a multicultural team.

Additional Information

Living conditions and remarks

Panama is a family duty station and considered to be a safe place to live. However, like in any city around the world, it is always good to be aware of your surroundings and to be alert. There is a wide range of goods available in Panama and many modern shopping complexes as well as department stores and designer stores. There are suitable residential areas, accommodation options, good hospitals, schools, universities, banks, and a wide selection of restaurants There are beaches, mountains and national parks in the rainforest that it is said to have the broadest range of flora and fauna in the world. Panama does not have any serious health concerns to worry about, however, it is important to note that in some areas such as the Darien province, it is recommended to take precautions for malaria. Weather: Panama has two seasons, the dry season, which is from January until late April or early May, and the rainy season which is the rest of the year. The daytime temperature ranges between 80- and 90-degrees Fahrenheit with the evenings being cooler by 5 to 10 degrees. The average humidity is 70%. The currency is the Panama Balboa, pegged 1:1 with the US dollar. High-speed internet is readily available in Panama City. Panama is a unique country. It provides for interesting and enriching environment but also requires a mature level of cultural awareness. Flexibility and the ability and willingness to adapt to local conditions are essential.

Inclusivity statement

United Nations Volunteers is an equal opportunity programme that welcomes applications from qualified professionals. We are committed to achieving diversity and to promoting respect for human rights and individual dignity without distinction.

Note on Covid-19 vaccination requirements

Selected candidates for certain occupational groups may be subject to vaccination requirements, including against SARS-CoV-2 (Covid-19), in line with the applicable host entity policy.

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