Social Media Advocacy for UniLeague Play for Peace Campaign - Indonesia

United Nations Information Centre Indonesia (UNIC) (UN DGC - Department of Communications) supports public information and communications efforts for the United Nations in Indonesia, helping to raise awareness of UN priorities, campaigns, and the Sustainable Development Goals (SDGs). Through media outreach, partnerships, and youth engagement initiatives, DGC Indonesia works to promote inclusive dialogue and public participation around key social and development issues.

The UniLeague Play for Peace initiative, implemented in Indonesia as a country-level activation of the UN Youth Office’s global #Football4MentalHealth campaign, uses football as a platform to promote mental well-being, positive masculinity, youth leadership, and social cohesion among university students. Led by the GGN Foundation with support from UN entities and national partners, the initiative combines sports, mental health awareness, and peer engagement through both on-ground campus activities and digital advocacy. Through campaigns such as #LelakiBercerita, UniLeague encourages young people—particularly young men - to engage in more open, supportive conversations around emotional well-being, resilience, and community-building. Please note that working knowledge of Indonesian is required for this assignment.

To support social media amplification and awareness‑raising for the upcoming UniLeague Play for Peace initiative, Online Volunteers will work under the guidance of the UNIC Team (UN DGC - Department of Global Communications) and will: - Using sample materials as an example, develop and publish two (2) social media posts per month on personal Instagram account: - Post 1 (UCG Content): Content aligned with the campaign #LelakiBercerita, promoting positive masculinity and encouraging men to openly discuss mental health. - Post 2 (UCG Content): A reflective or informative post highlighting mental health resource modules available through UN Agencies in Indonesia. Online Volunteers should: - Ensure all posts use official campaign hashtags - Align with key messages provided by the organizing team - Utilize official visual assets and communication materials - Participate in a mandatory virtual briefing/orientation session prior to campaign rollout For coordination and discussion, the selected Online Volunteers will coordinate on WhatsApp. The Online Volunteers will be equipped with a communications package comprising of key messages and posting guidance to support them in developing and sharing their own personalised posts. There is a possibility to become a Group Coordinator for this assignment with additional leadership responsibilities. Group Coordinator will support their assigned group by consistently posting, troubleshooting questions, and ensuring engagement metrics are accurately tracked and submitted. If you are interested in serving as a Group Coordinator, please indicate this in your motivation statement. Please note that working knowledge of Indonesian is required for this assignment. This campaign is expected to run from July to September.