Social media support to raise awareness on civilian victims of conflicts

Founded in 1943, in the midst of the devastation of World War II, the Italian National Association for Civilian Victims of War [ANVCG] was tasked with assisting civilian victims. Since then, it has promoted the interests and protected the rights of its members (to this day, 120.000 registered members). To date, ANVCG has proven to be a key actor in Italy as promoter of peace and a guide for the new generations, keeping the memory of the fallen, and caring for those civilians affected by armed conflicts. According to Italian law (D.P.R 23 December 1978) ANVCG represents and defends the moral and material interests of civilian war victims and their families. The traditional aim of the ANVCG, especially in the immediate post-war period, has been to provide assistance to Italian civilian victims of the Second World War and protect their rights (war pension, sanitary assistance, access to work etc.). The original mandate has not changed along the years. ANVCG promotes the culture of peace, through the memory of those lost in the war and the solidarity for all the civilian victims all over the world. For this reason, ANVCG supports and promotes initiatives of peace, cooperation and friendship between States for the end of conflicts and makes the public opinion aware about the impact of war on civilian population. To reach this goal, ANVCG collaborates with Italian public authorities (Ministry of Education, Ministry of Defense, etc) and other national and international nonprofit organizations. As mentioned earlier, the ANVCG has recently created a research centre, which goal is to promote peace and reconciliation, advocating for the interests of the civilian victims of all cases of armed conflicts. Focusing on the memories of non-combatants, the centre navigates through the complexity of armed conflicts and assesses the economic and social impact on civilians, both for the individuals and for the community. To further this goal, the centre will be promoting the prosecut

L'Osservatorio ANVCG needs to improve its social communication performance, which has been neglected for a while. Thanks to the volunteers' contribution, we are going to build and develop social media communication, in order to spread news and information on reverberating effects of wars on civilians. The volunteers will cooperate with L'Osservatorio Research and Advocacy Area Manager and will be let free to test new ideas and create winning communication strategy

The Online Volunteers will: - Plan, schedule, and publish content on Instagram and LinkedIn, mostly based on L'Osservatorio website contents (5 pieces of content (posts/stories/reels) are expected to be published on IG and LinkedIN - Create engaging visual and written content aligned with our tone of voice and goals, using the tools we can put at your disposal (but you can feel free to use those you believe could perform better) - Monitor and analyse social media performance, providing suggestions for improvement.